When it comes to SEO (Search Engine Optimization), it is not just all about positioning the site at the top or getting a higher rank. Effective SEO is how effective your site is convincing the live users from viewers to customers. Think about this – your website is at the position where you want to but somehow, not even one live user subscribed at your platform. So, what went wrong in this scenario?
Lack Of Information
Regardless of how much you invest with SEO Ottawa and the company does execute the right thing and the right strategies making you number one at the SERP (Search Engine Result Page), you are not going to have a very good ROI when your main site has less information to offer. This is why it is important to understand that effective SEO starts with your main website. Before creating backlinks, search engine marketing, and social media marketing, what a business website must have is the right information and the right presentation.
CTA (Call To Action)
Effective SEO strategist will look for ways on how to make the viewers stay a bit longer and subscribe of whatever the site is offering. Therefore, SEO business is not just about the right keywords and metatags but rather, how can the content convinced the people that they have landed on the right web page. The CTA button is one of the most essential parts of any landing pages. But it won’t be effective if the viewers have no idea on what in the heck is the landing page is for. The content presentation must be relevant.
The SEO Ottawa has many things to offer and it is not just optimizing the site’s position but at the same time, optimizing the conversion rate of the site. It is like hitting two birds using one stone and that is what most site owners must understand today.